Cabforce Announces Seed Investment, Adds Gregg Brockway (Hotwire, Tripit) As Investor

    Cabforce continues with the good news about their cab-booking service, after recently launching and integrating into Estonian Air’s web booking.  The Helsinki-based company announces today that Gregg Brockway, the past co-founder of Hotwire and Tripit has joined in on their seed round. The size of the round, which includes Vera Ventures and KoppiCatch accelerator, with further backing from Tekes, was not revealed, but described as substantial.

    “We have just announced that our service will cover the top 40 European cities by the end of 2012, and we are proud to reveal who is backing us in our mission. We chose Gregg as an investor for obvious reasons: he is one of the most respected names in the online travel industry and he’s experience raises the company to a new level”, says Tommi Holmgren, Co-founder and CEO of

    Brockway will likely bring a wealth of experience to the table. Brockway was a co-founder of Hotwire, a discount travel site founded in 2000, and more recently co-founded Tripit, an intelligent travel organizer which was acquired by Concur for around $120 Million in January of 2011.

    “Ground transportation is a huge opportunity and one of the most dynamic segments of travel right now. Cabforce has the team, the local knowledge, the funding and the vision necessary to build a tremendous business in Europe and beyond. I’m thrilled to be one of their supporters”, says Brockway.

    Cabforce allows travelers to pre-book a taxi ride, saving the hassle of arguing about route, receiving proper receipts, and minimizing hassles with language barriers. With Cabforce, travelers receive a fixed price quote, secure online credit card payment and electronic receipts for taxi, private hire car, and minibus bookings in the top 40 European cities.