The company has appointed Kaj Hagros as executive chairman, and has opened a financing round. Hagros has previously served as the Managing Director and COO of FOX Mobile Group, CEO of Tecnotree.
“Pretty much all media companies are considering to launch video/tv services to ramp up a new video-based ad inventory and to cover decreasing print revenue,” says Hagros.” Booxmedia’s cloudTV platform provides extreme availability and reliability to launch such whitelabel services with a purely software based solution (no 3rd party cost) and thus extremely cost-efficient yet robust.”
BooxMedia has the right technology at the right time, as broadcasters, cable operators, and content owners are looking expand their reach of their series and characters with dedicated apps. Boox’s technology allows companies to build on their template.
The first partners have been signed in Finland and Europe, and the company is now ramping up sales to a broader reach.
To see their platform in action, you can check out BooxTV, BooxMedia’s standalone app that lets you watch live free-to-air TV stations from Finnish broadcasters. Additionally it allows users to record their favorite shows for catch-up TV.