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Wednesday, June 29, 2022

BooxMedia ready to scale Cloud TV solution, Appoints Kaj Hagros as Executive Chairman

Due to our high internet speeds and connected population, the ArcticStartup region has proven to be a testbed for cloudTV services. Both Netflix and HBO have gotten early access to our population, and companies like Magine and BooxMedia have sprung up to innovate in the area. Catching up with BooxMedia it sounds like they’re ready to scale out their whitelabel cloud TV solution to a number of media companies. They offer an end-to-end solution that helps with al media encoding, storage, and streaming. To get videos to eyeballs, their platform includes apps for iOS, Android, and Windows Phone, as well as smart TVs and the browser.

The company has appointed Kaj Hagros as executive chairman, and has opened a financing round. Hagros has previously served as the Managing Director and COO of FOX Mobile Group, CEO of Tecnotree.

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“Pretty much all media companies are considering to launch video/tv services to ramp up a new video-based ad inventory and to cover decreasing print revenue,” says Hagros.” Booxmedia’s cloudTV platform provides extreme availability and reliability to launch such whitelabel services with a purely software based solution (no 3rd party cost) and thus extremely cost-efficient yet robust.”

BooxMedia has the right technology at the right time, as broadcasters, cable operators, and content owners are looking expand their reach of their series and characters with dedicated apps. Boox’s technology allows companies to build on their template.

The first partners have been signed in Finland and Europe, and the company is now ramping up sales to a broader reach.

To see their platform in action, you can check out BooxTV, BooxMedia’s standalone app that lets you watch live free-to-air TV stations from Finnish broadcasters. Additionally it allows users to record their favorite shows for catch-up TV.

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