Blyk is looking to expand its business to Asia with the opening of its office in Singapore. Blyk, which pivoted some years back from a virtual mobile network operator to a service platform offering companies a way to talk with young adults through different campaigns, has previously built its business in Europe with Vodafone in the Netherlands and Orange in the UK. Susanna Hasenoehrl has been appointed to lead the operations in the Asia Pacific region. She has mobile industry experience from Nokia Siemens Networks, having worked in Thailand, Singapore and Germany.

We recently reported Blyk closing a 17 million euro investment round led by Nexit Ventures. This money is obviously put into good use, by expanding to the largest mobile markets out there. Blyk is known to attract on average 25% response rates in its messaging campaigns and they have carried out approximately 2600 campaigns so far.

Blyk CEO and co-founder Pekka Ala-Pietilä comments on the expansion, “Given the enormous potential in the region, this is an important step in our growth. Messaging is a dominant communication channel across the Asian market, and it’s clear the youth segment has a growing appetite for innovative mobile services.”

Disclosure: Nexit Venture is one of our advertising clients with ArcticStartup.