The mobile operators seem to see advantages in Blyk. Orange reports seeing a 35% increase in brand perception by those who receive Blyk Media. And in India, Blyk reports a 48% churn reduction with the “Blyk on Aircel”, whilst at the same time increasing the average revenue per user by 14 (ARPU)%.
According to their press release, companies like Unilever, Samsung, Paramount Pictures, Coca-Cola, Perfetti van Melle, Toshiba and Nokia have also run very successful campaigns with Blyk during 2011.
Eric Kip, the new CEO of Blyk comments: “This all proves that Blyk is on the right track. The advertising community gets a very high return on their communication investments, because the Blyk audience is highly engaged. Engagement can be measured in various ways, but a key benchmark for Blyk advertising is the response rate. We consistently see a very high response rate from our profiled subscribers, varying between 20 and 65 %. Despite the economic challenges, we expect 2012 to build on the success of 2011”.