bluewalks, a Stockholm based web startup, won the SeedRocket startup competition in July in Barcelona, earning them a seed investment of EUR 20,000 and a 6-month stay in Barcelona Activa Incubator with further mentoring. The service of bluewalks allows creating and sharing of walking tours.
SeedRocket is a Spanish startup event/competition, somewhat similar to more widely known Seedcamp. bluewalks was one of the 12 teams selected to the event from over 100 international applications. SeedRocket consists of training workshops and discussions lead by successful Spanish web entrepreneurs, and participants also get mentors’ comments on their business plan. In the end, the teams deliver a pitch to mentors, investors, and the SeedRocket team.
bluewalk’s CEO Cristobal Viedma commented the company currently has around 30% of their traffic coming from Asia, and over 700 walking tours created to date. bluewalks is currently working on an iPhone app, launching free beta at the end of the summer, and premium version planned to launch by December. The app should allow downloading maps and tours directly into the phone before the trip or for example at hotel using wifi prior to heading for a walking tour, but also providing online location-based information when wanted. bluewalks has also released an API that according to Cristobal 2 other startups are using already.
bluewalks plans to monetize their service by licensing their technology to local tourism boards, and others wanting to offer the service for free to all the travelers in the location. The company is also trying to create a brand among travelers by advertising and giving away merchandising in different hostels and events, while also having an online store for purchases.