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Saturday, June 25, 2022

Bloglovin’ get a new head

Congratulations to Joy Marcus who was yesterday announced as the new CEO of Bloglovin’. The lifestyle and fashion platform that collates users’ favourite blogs into a single feed has appointed industry veteran Marcus to give them direction and guidance as they look to ramp up further growth.

Former CEO and Co-Founder Mattias Swenson, who will be continuing as the company’s Chief Product Officer has this to say about Joy’s appointment. “We are thrilled to welcome Joy as our new CEO. Joy’s experience running and counseling digital ventures, and her passion for our key category, fashion, uniquely positions her to lead Bloglovin through our next phase of growth.”

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Bloglovin’ was created by Swenson, along with his brother and three high school classmates in 2007 out of his garage in Taby, Sweden. It was later brought to the US and in 2013 received seed funding from venture capital firm Lerer Ventures, Whitestar Capital and Betaworks, a New York based startup studio, along with other early stage investors. We are told that the company saw a massive growth of 350% in 2013 and now counts 12 million users, mostly fashion savvy women.

“People everywhere use Bloglovin to access their favorite fashion personalities and discover inspiring content. It is also quickly gaining recognition among design and food enthusiasts,” noted Joy Marcus, CEO, Bloglovin. “The platform brings people together based on their interests and taste, in addition to social connections. These communities enable users to discover and read about what they love, while celebrating the content creators. Bloglovin enriches and simplifies users’ lives. I’m excited to be at the helm as we plot this innovative company’s future.”

Joy Marcus brings a lot of experience to the company, before joining Bloglovin’ she was Managing Director for Gotham Ventures (formerly DFJ Gotham) and prior to that her position was General Manager, US for video website Dailymotion. While there she lead the company through its U.S. launch to its acquisition by Orange (France Telecom) in January 2011 for $180 million. Also notable were the senior executive positions she held at Time Warner (AOL) and Barnes&Noble.com, which she helped take public in 1999.

For more details about Marcus and her extensive career so far you can check out her LinkedIn profile.

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