The basic idea behind Daily Bits Of is pretty simple. It’s just like signing up for a newletter, but instead of getting the update written for today, it’s like getting a bite-sized concept of the day, sent in order like a chapter in a book. Founder Niklas Laninge is a Swedish psychologist who initally came to this concept from the Cognative Behavioral Therapy angle, which focuses on small insights that you can immediately put into practice.
Rather than trying to churn through a book that you might finish in a day or two (or not), this format gives you a longer-term and less daunting way to learn information. I’ve personally taken the “creativity” course authored by Laninge, and found it to be an email I enjoyed getting every day – it set a nice theme to think about during meetings and while working.
Today Daily Bits Of is a true platform where anyone can create a course and “students” can sign up to one of the 67+ courses ranging from the economy, wine knowledge, dating, and so on. Creating courses is free, but money comes into the equation if you want to unlock corporate features, like getting the email addresses of your students.
Signing up for emails still has the mindset of being asked to be spammed, but Laninge takes a solid education approach to this platform, talking about it as being in the trend of using the internet to spread education across the world, particularly proud that a student in the Gaza strip used Daily Bits Of for a course on parenthood by Swedish psychologist Liv Svirsky.
Growth has been good for the company, they’ve seen a 340% user growth rate over the last 12 months with users numbering around 13,000. “So far nothing tells us that this growth rate is slowing down,” Says Laninge.” But honest to say we are still a small service. But with our vision to democratize the world with free learning, our ambitions are huge.”