BeneQ has won the Helsingin Sanomat Startup competition yesterday. Beneq is a nanotechnology company an IPR portfolio offering industrialised equipment and technology for functional coatings.
The public’s choice for the next growth company from Finland went to Sulake.
The competition was an interesting event and nice to see such an event being hosted in Helsinki, but somehow it still lacked the enthusiasm of a big event. Some of the contestants were relatively poorly prepared and some even went overtime with the 2-minute elevator pitch. There’s definitely still a lot to learn in terms of selling and marketing as most companies were self-centric and focused on their technology instead of the problems it solves and why it would become the next phenomenon out of Finland.