Covid-19 Pandemic has dramatically transformed the marketing landscape in 2020, with customers forging new buying habits and upping their expectations for brand...
Telcos and Brands have been plagued by marketing inefficiencies like poor lead generation, unengaged customers, poor customer communication, ineffective legacy ...
The Telcos and Brands are undergoing a period of significant transition. The silos and complexities in their legacy customer & business processes inhibit th...
Telcos, globally, are facing increased competition, service saturation, cannibalization, and threat from OTT players. With technology accelerating at breakneck ...
In spite of the proliferation of smartphones, tablets and extensive mobile usage across the globe, telcos face a major challenge in improving their Average Reve...
Social media today is a hotbed of hateful conversations and misinformation. Marketers’ boycott on social media is gaining momentum. A sizable majority of advert...
Media, advertising and marketing has seen huge innovation and disruption by online and social platforms. Relatively direct marketing has had no innovation, thus...
