In the run up to our Arctic15 conference, we’ve announced an exclusive video series with Derek Sivers, the founder of CD Baby. The story why all this is relevant can be read from the introduction to the first video. In the video series he will share his advice and experiences in building CD Baby into one of the largest online music stores before selling it onwards. In the second video of the series, Sivers talks about the reasons behind a startup and questions entrepreneurs if they’ve understood the reasons one should be working in a startup.

If you haven’t seen the first part of the series – do watch it first and then dive into the second part.

Have you bought your ticket to Arctic15 yet? Yesterday we shipped more than 50 tickets, so we’re quite confident to say that with this speed – we will sell out. Please get your ticket in advance.