According to many, Applifier is one of the hottest startups in Finland and with over 150 million active users in their gaming cross-promotion network – rightly so.
Last year, they announced Everyplay. Which in most basic terms allows in-game replay recording. However it also acts as a gaming video social network as you can share your game replays on Everyplay, Facebook, Twitter and Youtube. This, according to Applifier, will drive organic growth for game developers.
Since launch over 100 000 videos have been created across 50 games.
Thanks to their newly announced partnership with Rovio, these numbers are going to increase very significantly in the next couple of days as Everyplay is now available in Bad Piggies on iOS.
In games, just as in life, a lot of fun moments are unexpected and hence it is always great to have a replay available. Just as Memoto is solving life recording in the real world, Everyplay does it in the gaming one.
This desire to record replays is especially relevant in games such as Bad Piggies from Rovio. Mainly because you can create a lot of cool contraptions that you simply must to share with your friends in order to prove that you are actually an engineer. Of course, most of the time your creations get destroyed in unexpected ways, but at least it makes for a good video. Just check out this guy:
As Jussi Laakkonen, CEO of Applifier tells us:
“With over hundred thousand replays already shared, we know that mobile players love sharing! Bad Piggies is all about player creativity and we are thrilled to enable players share their awesome creations as social videos with Everyplay!”
Just one hour after the update went live, there were 2 replays shared per minute and at the time of writing there are 7617 replays of Everyplay Bad Piggies. The top replay had over 16 000 views. So if you have a great Bad Piggies device that you want to share with the world, here is your chance.