VirtuToy - what's the concept?Apaja, a Finnish Social Gaming company and the creator of Aapeli and Playray communities has launched a spinoff company by the name of VirtuToy. The news was reported by the Finnish Digitoday.

There are rumours circulating around the new company as to what it will be up to, but so far nothing has been confirmed. The CEO of the company, Ilpo Kuokkanen, is the former founder of Saunalahden Serveri, an ISP service that later went public at the end of the Finnish dotcom boom. Sources inside the company did not disclose any information, but they were told to be very busy at the moment. VirtuToy has a 2 man board at the moment and it consists of Ilpo Kuokkanen, the CEO and Ilkka Vesterinen, the Chairman of the Apaja board.

According to Kuokkanen, talks are in final stages with partners and financiers. Furthermore, he reveals that the service will be launched in September this year – not sure if fully, but partially at least.

The name VirtuToy can be rolled around with various concepts. One of the most obvious ones is a virtual toy – something of a fully digital tamagotchi.

Disclosure: I used to work with Apaja from 3/2006 to 10/2007.

Photo by Leo Reynolds (CC)