Antti Öhrling, the co-founder and inventor behind the idea of Blyk, announced he will be leaving the company to explore new opportunities. Blyk, the youth engagement media company, was founded in 2006 and has grown rapidly in Europe, India, and Southeast Asia
On his blog, Öhrling hints at the social media and mobile sector:
Social media and rapidly developing mobile services combined create totally new markets for media, brands, operators, service providers and e-business as a whole. I want to explore this new emerging opportunity further.
Today, the company has 3 million opt-in users in India, UK and Netherlands that are receiving the Blyk Media messages every single day. Proof of the firm’s success is demonstrated by the continuous high response rates (up to 60 %), which enables advertisers to get a very high return on their media investments.