What Are Keywords?
The keyword is a single word related to the product. If a customer wants to find a product, whatever the possible word or phrase comes to his mind, which he types on the search bar, is a keyword.
Keywords are of different versions like a product-related phrase, long-tail keyword, short-tail keywords, exact match, phrase match, and search term, etc.
How To Research keywords?
Product Listings are optimized based on keyword research. Keyword research means finding out all the possible and most relevant keywords related to a product (all possible keywords mean any word that can come to a customer’s mind while searching for your product).
Keyword research affects the sales on Amazon! If you have performed an executive search, your sales will shoot, or below-average analysis can fail your product launch idea! Because keyword research is a fundamental part of Amazon SEO.
If you don’t collect all the essential keyword data, it will affect your product visibility severely, when you have fewer viewers, you will have low sales!
Amazon Keyword Research Strategies:
Keyword research is a very technical and strategic process, there are two research methods, manually and with the help of keyword research tools.
Manual Methods –
It includes the research you perform with your skills to find relevant keywords. Keeping your product in mind, Think like a customer in an illustrative way, and type the possible keywords.
Mind map all the words, questions, search concerns and include the products’ common names to enhance your keyword research.
Competitive research is another crucial aspect that you can perform manually. Go through your competitor’s listings genuinely to get the keywords they used. It will give you an idea of what keywords people used to find their listings.
After all the hard work on research, finalize your first keywords draft and start the listing optimization with the suitable keywords.
Keyword Research Tools –
Manual Keyword research is so much worthy, but it takes a lot of your precious time. Time is money, and you can perform keyword research via keyword research tools like AMZ word spy. You can write the product name or any feature to get all possible keywords with your required filters. It is an easy way to find all extensive keywords and writing a well-optimized content. AMZ wordspy gives you precise data of long-tail keywords.
How Do Keywords Help In Amazon Listing Optimization?
The Amazon A9 algorithm optimizes Product Listings on Amazon. Amazon A9 Algorithm is a system that decides the ranking of your products based on different factors like proper optimization (useful keywords stuffing), customer choice and ratings, etc.
After all the research, if you put the right amount of keywords on the front page and backend of the listing helps you get more views and more sales! It is called listing optimization.
Where Do We Add Keywords?
Amazon Product Title – It is one of the most crucial factors to rank on Amazon. Optimize your product title with primary keywords with high search volumes, mention the brand name, size, color, etc. but never go for keyword stuffing.
Amazon Bullet Points – Bullet points are another vital factor a listing has, fill in all five bullet points with different related and organically relevant secondary keywords and product features within the character limit.
Amazon Backend – Always fill in keywords on an amazon backend page.
Keyword Research In Terms Of COVID 19
COVID 19 affected the search demand that changes the keyword research as well. Different categories went through a decline, and some classes just boosted, Launch products that are in need, and people are willing to buy it.
Keyword research is a primarily technical task to perform while doing the amazon SEO when you have the strong blocks while building your listing it will get more views!
More views mean the visibility of your product is good and ultimately your listing is strong enough to generate more revenues, In this COVID, not all the categories are flopped.
Go with the categories that are in demand and selling more!