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Amazon buys Finnish 3D firm Umbra

Amazon has bought Finnish 3D technology firm Umbra which has created one of the most advanced technologies in the world to manage giant 3D models, for an undisclosed sum.

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Umbra was born in 2006 as a spinoff from Hybrid Graphics when it was acquired by Nvidia. It has raised a total of $3.4 million from investors including Lifeline Ventures and Inventure.

“As the established gaming industry standard in graphics optimization for more than a decade, Umbra is now redefining rapid visualization for all industry ecosystems utilizing complex 3D models,” the company has described itself.

The companies did not unveil any details of the deal.

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Jan Ameri
Entrepreneur-by-heart – and by actions since 1998. Being an expert in spotting new opportunities and creating new concepts, Jan has been a partner or co-founder in seven different companies in various industries. In the early 2000’s he was pioneering some of the very first WAP, SMS, and interactive TV based wireless games and fantasy sports games in the Nordic countries. Jan loves to watch Shark Tank and The Profit in his free time. And he is an FC Barcelona fan.

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