logoAlma Media, or more precisely Iltalehti has bought the Finnish online TV-guide gathers over 500 000 unique visitors each week and is growing. Our guesses are that Alma Media is growing Iltalehti to be the biggest online “portal” in Finland. Many of the media sites are still lacking in innovative revenue models apart from the traditional display advertising and thus the more unique visitors you gather the better media you are when the advertiser considers her options.

It remains to be seen, whether will remain independent under the Iltalehti brand or not.

(via HS)

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