Copenhagen-based startup All Gravy has secured €3.2 million in a seed round led by Moonfire Ventures, Founders, Upfin.vc and the Nordic Web Ventures and angel investors including Bradley Horowitz (Global VP Product, Google), Phil Chambers (CEO, Peakon), Terese Hougaard (Partner, Atomico), Dan Winn (CTO, Deliveroo), Caroline Hjelm (Head of Marketing, Voi) and Dorte Bregnhøj (Global VP & Head of Talent, Bain & Co).
The Danish startup provides companies with the tools to improve their employees financial wellbeing. The funding will pave the for the startup’s expansion in the UK while empowering its growth in Denmark and Sweden. The startup will also continue to enhance the employee-focused app and be investing in a suite of tools on the employer side. To achieve all, All Gravy will enlarge its team.
CEO Jonatan Rasmussen says, “The All Gravy people operating system works like a workforce optimisation tool. It provides a mix of qualitative and quantitative insights, allowing the HR or ops team to make strategic decisions rather than just putting out fires.
We believe that hourly paid workers have more options than ever over where they work. Restaurants and shops urgently need to retain employees for longer and they need to understand their employees better. Our customers tell us that what’s in the best interest of employees is in the best interest of the employer – everyone can win.”
Bradley Horowitz, VP Product at Google states, “I was impressed with All Gravy’s user-centric way of thinking, and this closeness to their users really shows up in the feel of the product. I’m happy to be investing in a company that is a force for good for a group of people that’s often overlooked in the tech world.”
Mattias Ljungman, Founding Partner at Moonfire says, “All Gravy can revolutionise how millions of hourly paid workers operate. With the labour shortages we’re seeing in hospitality and retail, attracting, retaining and understanding data on your employees is business critical. We’re excited to be partnering with All Gravy.”
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