Destly, the Swedish e-commerce site for discounted luxury travel has just announced that Visit Technology Group has invested an undisclosed amount for 20% ownership of the company. Visit’s founder and CEO is Magnus Emilson, who was also an early investor in Tradedoubler. He’s been very active with the investments in other companies as he has ownership in livebookings.com, arrivalguides.com, jetshop.se to name a few.
Visit Technology Group is behind a service called Citybreak, which is essentially a reservation, packaging and distribution service for the tourism industry. Keeping Destly in mind, this seems like a very natural agreement to enter into for Visit.
Louise Brudö, the CEO and founder of Destly shows her enthusiasm, “with the Visit investment, we get a lot more than just capital. Visit has industry knowledge, networks and will naturally play an important role in our expansion.”
Magnus Emilson will join Destly’s board of directors as a result of the investment. Other shareholders in Destly are the four founders of the company; CEO Louise Brudö, David Brudö, Anders Wiredal and Chris Peterson.
Update (10th of February, 12.10 GMT): After talking to Louise Brudö, we can confirm the sum invested into the company will enable Destly to operate through 2011 with hiring more people during the course of the year. Brudö expected to hire two to four people over the summer to help them in developing the company further.
I also asked about potential future partnerships regarding Destly. At the moment they are focusing on executing their plans and therefore will continue to focus on the current partnership with Visit.
Finally, the initial feedback has been good for Destly from hotels, according to Louis Brudö. This demand on the merchant side has also helped them to decide to open more markets later this year in the Nordics. Nothing more of the schedule was disclosed, but most likely this will happen during 2011.