United Nations launched “Angry Birds for Happy Planet” campaign and appointed Red Bird a new UN Honorary Ambassador for Green.
The well-known in the gaming scene, and soon on screen, Angry Birds are featured in that video as the UN Secretary-General Ban Ki-moon launches the International Day of Happiness 2016 campaign #AngryBirdsHappyPlanet.
Rovio represented in Angry birds is part of a movement to fight climate change, which been on UN, and the whole world focus, especially last few years. Check out more about Angry Birds for Happy Planet campaign over here.
It is clear how that Rovio is moving more towards advertising Angry Birds as a brand, and the company is shaping itself in the entertainment industry. We can not wait till we see the movie in April!
Do you think such news will boost Angry Birds as a brand in entertainment industry? Let us know your thoughts.