During our trip to the Silicon Valley we aimed to meet people who have experience from the Northern Europe on one hand, and from the Silicon Valley on the other to get the bottom of the differences between the two places. This is the second post of the series. See also the first post here.
I talked to Tero Salonen of Dazzboard (see our earlier story on Dazzboard here) and he told me how he first entered the US market and got the first contact there through Finnpro (the Finnish Export Association) and Plug and Play Tech Center, what resources he used and what are the next steps for Dazzboard in getting established in the US market. Not only that, Tero actually broke it down how much it cost him to do all of this. Tero wanted to emphasize to us that even though he happens to be a Finn, there are plenty of startups from other Nordic and Baltic countries at the Plug and Play Tech Center. See the video below.