August 2nd saw the release of Supercell’s second big iOS game, Clash of Clans. Towards the end of June the company released Hay Day and shot to the top of the charts with it. Even today, Hay Day is in top 50 for the top grossing apps in the US.
But back to Clash of Clans. It’s a game made for the iPad and iPhone in a similar fashion to that of Hay Day. Both games are expected to be played in short bursts (but then again you can dive in for hours) whether you’re comfortably on the sofa with your iPad or commuting to work and waging war on your iPhone.
Clash of Clans was also test marketed first in Canada where it did really well. In Canada the game reached #14 on the Top Grossing list in games (Hay Day was #17). Furthermore, the beta versions gathered 650 reviews with an average rating of 4.5. The 20 reviews for the current version of the game give it full 5 stars.
The game itself is free to download, but will include purchasable content that will help advance in the game. The user can purchase extra currency to build their home base, be it to fortify against attacks or build new buildings to create a bigger army.
The game flirts nicely with classics such as Warcraft (those before World of Warcraft), in a way that it makes sense to be played casually. Not only do you have to make sure your army is well equipped and adequate against attacks while you’re away but also make sure your finances are in order to keep building your village.
Users are able to also join other clans or create their own. The social features in the game are smart and where the game may lack enough pull to be played endlessly, your peers will be dragging you back over and again to take part in battles.
Supercell is surely onto a second hit game with Clash of Clans. Hay Day and the current release both tickle slightly different user groups, but also have some overlap. With the promotion Apple gave the company (see image at the bottom of the post) in the US App Store, it’s surely off to a great start.
Last time when I interviewed Ilkka Paananen the CEO of the company about Hay Day, I had to ask about their financials. The company raised $12 million in 2011 from Accel Partners and with a relatively big development team, the money won’t last forever. I asked Paananen if they’ll be raising another round soon, to which he didn’t give any clear answer. My understanding on his diplomatic answer is that the metrics for the game look incredibly good and the company might become cash flow positive really quickly with the release of Clash of Clans.
This of course is just my interpretation, but I’m quite sure I’m not too far off. The company is incredibly fanatical about game metrics and is able to develop the games in such a way that money flows in nicely. Hay Day for example has received multiple updates since the initial release and surely KPIs have been improving over time.
Needless to say, we’ll be talking to Paananen about the success of Supercell towards the end of the year and see how far off we were with our break-even estimates.
Apple gave Supercell’s Clash of Clans incredible visibility with three spots on the front page of the App Store Games section.