CrowdCulture is a new initiative in Sweden, which looks to bring a new way of creating culture. The concept combines private money together with public money to fund the creation of culture. It works in a simple way. There are projects in the service, which individuals can fund, the public will then double all the private money in the fund to bring more leverage.
The way to use the service is as simple as the concept itself. You create an account at CrowdCulture after which you can create projects or fund different projects. Each project will show a progress bar on how much of that project has already been funded.
To date, six projects have already been funded. This is pretty interesting as the service will officially launch tomorrow on the 1st of April. From the 1st of April onwards, CrowdCulture will officially work with the city of Stockholm to fund culture.
During the beta tests last year, the service gathered around 500 members. There are no limits on how large the funding requests can be at this stage, but Max Valentin the CEO of Fabel Kommunikation, one of the companies behind the project, states the suggested request should be around 2500 euros.
When I asked Max Valentin about the explansion plans, he answered, “there are (as you know with ideas like this) big plans of expansion. We see this as a regional tool to give good circumstances for citizen involvement in cultural policy. We believe it would work great in Nordic countries, where we have long traditions of public and private collaborations on both local and national levels. But we also believe the model could work in more EU countries.”
The business model in CrowdCulture is to charge public entities or companies who want to use the system to create calls. Those looking for money will have to pay a certain license fee for the user, but investments from private people are put towards the funding goals without any commission, according to Max Valentin.
CrowdCulture was created during 2010 by Fabel Kommunikation in collaboration with cultural producers, cultural consumers and the research laboratory SICS. Innovative Kulture supported the project financially as well as the cities of Stockholm and Vinnova.