Estonia’s Pipedrive has wrapped $17 million B round, which was led by Atomico.
For those of you catching up, Estonian-founded Pipedrive gives salespeople Customer Resource Management software to input their leads and track them.
Like other CRM tools Pipedrive allows you to move cards along columns as you track potential customers from leads to offers into closed sales. By doing so, you’re less likely to accidentally drop a potential sale, and keep a better eye on your sales process.
The new round brings total investments into Pipedrive to $31.2 million.