Selma is your new friendly personal investor that does the smart stuff for you, and it is your first Finnish fintech startup in Switzerland.

Selma is an online service that cherry-picks, trades and rebalances our clients’ investments so they match their life. Just like a private banker would do, but in a smarter, faster, friendlier and more exciting way, online.

Behind the scenes is Selma’s Investment crew, committed to building an open and enjoyable service with transparent prices and no financial lingo.  The team is assisted by a witty investment robot.

Here’s how they conquered the foreign market. The company completed the required regulation, launched the service, and acquired first customers in less than 9 months. Since September, Selma is now officially available in the entire Switzerland. After that, they closed an angel round from known Swiss Angel investors.

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