Interactive Mixed Reality is the name of the game for 2016.

Norway’s The Future Group unveiled on Thursday $20 million C round, one of the largest investment rounds in Nordics this year. It raised the capital from major Norwegian investors, including investment fund Ferd and holding company Aker, for its Interactive Mixed Reality (IMR) platform and a new worldwide IMR primetime game show.

Oslo-based The Future’s Frontier is a highly-scalable 3D visual effects platform. Using Frontier, any production can instantly create both live photo-realistic effects and virtual sets that are seamlessly integrated with anything or anyone from the real world to create the first true IMR content.

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The company was founded in 2013 by Bård Anders Kasin, a former Technical Director at Warner Brothers (on the team responsible for the groundbreaking visual effects in The Matrix Trilogy) and entrepreneur Jens Petter Høili.

“As we prepare to enter 2017, we opened this round of funding to enable our final push into IMR, with both a content development platform in Frontier and as co-developer of a new game show that will redefine what is possible on network, primetime TV,” said Høili, Chairman and Co-Founder of The Future Group.

“The response from new and existing investors seeking to participate in this new round was both gratifying and exhilarating as we prepare to show the world our complete strategy, vision and most importantly – content,” he said.

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