Last year, Rovio did about €75.4 million in revenue. About 30% of this came from different merchandise sales. The rest of the revenue flowed in through the sale of digital content and advertising in its Angry Birds games. Wall Street Journal interviewed Lisa Shamus, EVP of Commonwealth Toy & Novelty, a family business that creates plush toys for children. Shamus in the article shares that they sold about $200 million worth of Angry Birds merchandise to retailers. She continues to state that they are on track to sell $400 million worth of Angry Birds merchandise for this year.
While Commonwealth is looking to do $400 million in revenue from Angry Birds goods, Rovio gets only a licensing cut of this money. Furthermore, the company has struck multiple licensing deals with other companies and they get a commission on all of the Angry Birds goods sold legally.
€75.4 million, Rovio’s 2011 revenue and 30% merchandise revenue of this is €22,6 million. The company could double the sale of plush toys, based on Commonwealth’s estimate, to about €45,2 million.
This year Rovio has further launched Angry Birds Space, but also their Facebook game. With the launch of these new games and the launch of Amazing Alex – Rovio well might double their revenue from last year overall. That’s just looking at the first half of the year as we have no idea if they are going to launch anything equally big towards the end of the second half.
This would put the company at about €150 million in revenue or about $186 million, in today’s exchange rate. While this is mostly speculative, it does hint at an amazing potential to generate revenue. Also, the company has been speculating with an initial public offering of its stock during the second half of 2013.
“We’ve prepared an IPO for 2013. But the owners have not made a decision on when it will happen, or even if it will happen. If we go public, it will happen during the second half of next year at the earliest. We don’t have a need to bring in more cash right now,” Mikko Setälä, EVP of Rovio told the Swedish Dagens Industri according to Yle News.