Danish AI media platform, Blackwood Seven, raised 13.5 million euros in funding to support its entry into the US market.
In June Blackwood Seven acquired independent media agency Two Nil in the United States, which boasts an impressive client roster that includes Dollar Shave Club, Blue Apron, Wix and Zillow. This latest round of funding will be used to further Blackwood Seven’s entry into the US market, and the delivery of a media planning and buying service with analytics, accountability, and transparency at its core.
The media platform’s financing round was lead by JOLT Capital, with also Sunstone Capital, Conor Venture Partners and The Danish Growth Fund among investors.
“Blackwood Seven has the combination of a world-class team and a revolutionary platform that could see the business turning the media industry on its head, so we’re excited to be investing in its future,” Jean Schmitt, General Partner at JOLT Capital, said in a statement. “We’ve seen the platform making waves in Europe so we expect the same in the US, and in new territories as the business continues to expand.”
Blackwood Seven says it has developed the world’s first automated media allocation platform, which allows advertisers to plan and execute campaigns across all media groups – both on and offline – on the basis of performance data.