Assemblage aren’t afraid to use fighting talk as they launch the beta of their latest app Same.io designed to compete against the likes of WebEx, GoToMeeting and Teamviewer. Describing others in their field as “dinosaur competitors” and referring to “legacy applications” in their press release when talking about the products they will be facing in the market Assemblage know how to talk the talk, but can they walk the walk though?

Same.io is the third release from Assemblage, the Danish startup that recently moved to San Francisco. First came Kollaborate.io which was originally released as Canvasdropr, then came the launch of Presentation.io in February of this year. All three share the same philosophy that there should be no application to install, no plugins or downloads to slow down or inhibit users from participating in online, real-time collaboration. Co-founder and CTO Christian Rasmussen said, “This is a manifestation of what is going to be possible in browsers in the future. We founded Assemblage to set an example and lead the way”.

They are designing Same.io to be the simplest screensharing application on the web. Their method of doing so, to make “products that take one click or less to fire up”, is to use WebRTC. An API definition being drafted by the World Wide Web Consortium (W3C) that was open-sourced by Google in May 2011 and supported by both them, Mozilla and Opera. Created to enable browser-to-browser applications for voice calling, video chat, and P2P file sharing without plugins, Assemblage’s use of this API does sound like it meets their goal of being a leader in the field of what you can do on a computer from inside the browser.

Assemblage say that with Same.io you will be able to share your entire desktop with anyone, not just the browser through which you would connect, and use video and voice to speak with the person you’re sharing your screen with. Such an ability without the no installs, plugins or downloads thing that they keep promoting does sound attractive. It should come as no surprise then to hear them say that “over 80% of our current customers have switched from WebEx or GoToMeeting to one or more of our products”, which is exactly what CEO Cathrine Andersen did say.

So watch out Cisco, Citrix, and TeamViewer. Assemblage are gunning for your market share and it sounds like they’ve got the products to take it.

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