App Annie’s data for November is in and for the first time Supercell is now in first place, surpassing the gaming giant, EA, in terms of monthly iOS revenue.
“I am out of words. Supercell was the largest publisher on the Apple platform in November, measured by revenue. And with just two apps!” was the message on Ilkka Paananen’s , Supercell CEO’s Facebook timeline this morning and rightly so. Electronic Arts, the runner up, has 969 titles on iOS.
Perhaps what is even more stunning is that Supercell is not in the top 10 downloaded list for the same month. This means that they are driving the revenue by efficiently monetizing their userbase.
Which is not surprising if you try either Clash of Clans or Hayday. For instance I swore to never buy any in-game currency, ever. Unfortunately for me, in Supercell games this is just not what you want to do. Five levels into Clash of Clans and my reasoning was: “10 EUR for enough gems to max out my builders is not a lot and it is less than any other title I pay for that delivers considerably less playtime and entertainment value”. The spell was broken and I can imagine it is the same for a lot of their players.
Both Clash of Clans and Hayday are on the top two positions by monthly revenues, so “Supercell now owns the two highest grossing games on the iOS app store.” – App Annie.
At the same time, our regions Rovio is also raising in it’s ranks as it jumped 8 spots in terms of monthly revenue on iOS in one month. Although perhaps it is time to stop comparing the two as they seem to be completely different companies with unlike strategies and focus.
We are very happy for Supercell and can’t wait for their next title, which, if rumors are true is the game that Supercell really revolves around.