Estonian service for corporate apologies leaves behind over 99% of competition and joins TechStars London Fall 2015 batch.

Sorry as a Service lets companies say sorry to each customer, maintaining the personal touch. The solution is launching its public beta soon. Meanwhile, testing with Transferwise proved to increase ROI 3.2 times and raise customer lifetime value 12 (!) times.

Sorry as a Service has performed well at several startup events, landing second in LOGIN 2015 pitch contest , making it to the second round of Arctic15, and becoming the favourite of the audience at Pioneers.

The multinational team from Estonia, Latvia and Norway has proven itself as infectiously passionate about their mission. Each pitch starts with a story by Norwegian co-founder Martin Mc Gloin, whose childhood in Norway was brightened by their family’s bank manager, Mr. Larsen. The key speciality of Mr Larsen was going the extra mile to make sure his customers receive special, very personal treatment. Martin has now grown up now and is set to scale Mr Larsen’s model globally, together with Indrek, Sabine and Siim.

The company is incorporated in Estonia, and the team is proud to put the Baltics on the map. Latvian co-founder Sabine Sipunova comments:

“We are glad and proud that a Baltic startup can compete on a global scale and make it to one of world’s top accelerators. We are sure that TechStars experience and network will help us launch our beta, and enable many more companies worldwide to provide Mr Larson-type service.”

Sorry as a Service are not alone in their quest. TechStars London batch has one more Estonian startup – the collaborative online whiteboard Deekit who made it to Latitude59 finals earlier this year, is also admitted to Fall 2015. Other startups range from 3D printing automation to security solutions, matchmaking platforms and even a new programming layer. You can see the full list here.

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