blue-white-partners1Blue White Partners, which Finnish and US based team helps Finnish hi-tech companies to go global might shed some light in it. Blue White investigated(pdf, in Finnish) over 1100 Finnish hi-tech companies’ visibility on the web. Average Blue White Web Score for Finnish companies was 39/100 where as global average is 50. The score is made by investigating content semantics, language, search engine rank and index, and presence in social media.

The top100 mostly consisted of big companies but there were even few startups like 8. Muxlim(95), 13. XIHA(93), 14. Kuneri(93), 15. TripSay(92). (On side note ArcticStartup got 94.)

There has been some discussion what is the actual importance of SEO or is it a complete fad. While methods ranging from white to shady black, I wouldn’t argue that SEO is the most important thing to consider when building a startup or product, but you shouldn’t ignore it either. Consider making your product crawlable. Provide some information on the inner workings of your service. Every public page should be your landing page. Use Google tools, like Adwords to select keywords for your product.

We living in the online world tend to forget how much less offline people know about current developments of the web. Help them to find you.

What is your experience, how important is SEO? Does search engine traffic stick?

Edit: Added top42 companies, by Blue White Partners (note: may be subject to change)

Rank Company Score
1 F-Secure 99.9
2 Tellabs Oy 98.1
3 Continuent 96.4
4 IT Mill Oy 96.3
5 Nokia Corporation 96.2
6 Vertaa.fi 96.0
7 Tekla Corporation 95.0
8 Muxlim Oy 95.0
9 Poutapilvi web design Oy 95.0
10 SaxontheWeb.net 94.0
11 BasWare Ltd. 94.0
12 Optinet Oy 94.0
13 XIHA Oy 93.0
14 Kuneri Oy 93.0
15 Trip Say 92.0
16 TietoEnator 92.0
17 SSH Communications Security 92.0
18 Equal Dreams Oy 92.0
19 MetaCase 91.0
20 LudoCraft 91.0
21 Lingsoft 91.0
22 Smilehouse Oy 90.0
23 Red Innovation Oy 90.0
24 Maxwell 90.0
25 MoonSoft Oy 89.0
26 Louhi Networks Oy 89.0
27 Limbo 88.0
28 Idean Research 88.0
29 Nokian Tyres Oy 87.0
30 QPR Software 86.0
31 Elektrobit Corporation 86.0
32 CSC – Tieteellinen laskenta Oy 86.0
33 Sininen Meteoriitti Oy 86.0
34 Sulake Oy 85.0
35 Codenomicon 85.0
36 IFS Finland Oy 85.0
37 Brain Alliance Solutions Oy 85.0
38 Really Helsinki Oy 85.0
39 GoodMood Oy 85.0
40 Tecnomen Corp. 84.0
41 ExpressionFlow 84.0
42 Innofactor Oy 84.0

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