Blue White Partners, which Finnish and US based team helps Finnish hi-tech companies to go global might shed some light in it. Blue White investigated(pdf, in Finnish) over 1100 Finnish hi-tech companies’ visibility on the web. Average Blue White Web Score for Finnish companies was 39/100 where as global average is 50. The score is made by investigating content semantics, language, search engine rank and index, and presence in social media.
There has been some discussion what is the actual importance of SEO or is it a complete fad. While methods ranging from white to shady black, I wouldn’t argue that SEO is the most important thing to consider when building a startup or product, but you shouldn’t ignore it either. Consider making your product crawlable. Provide some information on the inner workings of your service. Every public page should be your landing page. Use Google tools, like Adwords to select keywords for your product.
We living in the online world tend to forget how much less offline people know about current developments of the web. Help them to find you.
What is your experience, how important is SEO? Does search engine traffic stick?
Edit: Added top42 companies, by Blue White Partners (note: may be subject to change)
|4||IT Mill Oy||96.3|
|9||Poutapilvi web design Oy||95.0|
|17||SSH Communications Security||92.0|
|18||Equal Dreams Oy||92.0|
|23||Red Innovation Oy||90.0|
|26||Louhi Networks Oy||89.0|
|29||Nokian Tyres Oy||87.0|
|32||CSC – Tieteellinen laskenta Oy||86.0|
|33||Sininen Meteoriitti Oy||86.0|
|36||IFS Finland Oy||85.0|
|37||Brain Alliance Solutions Oy||85.0|
|38||Really Helsinki Oy||85.0|