This week marketing agency Superson hosted Junior Trainee Camp introducing 7-10 year old children to working life. The enthusiastic Finnish kids were toured around Helsinki and visited places such as YLE’s recording studio and Ateneum Museum, not forgetting about the fun and play in between these activities. This project tests the fruitfulness of collaborations between companies and youngsters and acts as a pilot for future prospects.

During this active camp the kids were also introduced to the world of startups. At the community house Maria01 the participants were welcomed by the COO of Start North Jonas Burow. Start North is a three-month educational camp consisting of over 20 projects, fostering innovation and entrepreneurial startup culture. Through the means of events Start North wishes to bridge the gap between educational institutions and corporations. Helping to organise Junior Trainee Camp was one of the ways Start North helps to foster the collaboration.

At the startup hub the kids were first taken to ArcticStartup’s office where Jan Ameri guided a session about startups and innovation. Gathered in front of Naava’s greenwall, the kids were given an example of a real life problem solved by a startup. Later the kids shared their vision on the future of innovations and discussed some of the issues they would like to solve. Amongst these problems mentioned was dad’s smelly farts. The solution found was fart approved pants. Moreover, the kids’ enthusiasm towards robots was striking. Later the kids visited Kieku, a startup behind a podcast platform using artificial intelligence to create more enjoyable listening experiences.

Superson’s camp acts as an excellent example of how a stronger link between the Finnish schooling system and corporations can be established. These sort of collaborations are likely to benefit the competitiveness of Finnish workforce since answering to the needs of the market is vital for remaining competitive internationally. Enhancing an entrepreneurial behaviors from an early age will help create the future generation of fearless innovators for whom robots are friends.

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