EzyInsights, a content discovery tool for publishers and content providers, has received new financing from a group of investors led by Vendep Startup Fund to fuel its international expansion.

It did not disclose the size of the financing round, but Vendep is a 5-million euro fund whose maximum investment per company is 500,000 euros.

EzyInsights tracks media content globally and measures its performance on social media in real time to identify the most interesting news. Based on the results, publishers can tailor the content accordingly to increase the traffic. Its customers include brands such as Aftonbladet, Svenska Dagbladet, Metro, Dagens Nyheter, Helsingin Sanomat, Iltalehti, MTV.

”We at Vendep are happy to see that EzyInsights has reached strong international traction and are successfully following their growth strategy,” Vendep’s Senior Partner Jupe Arala said in a statement.

EzyInsights was founded in 2012 in Helsinki by software engineers Duane Atkins and Paul Wistrand. The first version of EzyInsights was launched in 2013 and with over three years of product development the system now discovers, indexes and measures daily a quarter of a million new stories.

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